We help business leaders identify the most attractive market segments for their companies and lay the groundwork for revenue growth and increased profitability.
Our approach is based on obtaining information directly from market participants – through formal and informal discussions with potential customers, competitors and other key sources – providing you with insights into the issues that matter most to you.
This allows you to develop fact-driven answers to complex business problems in short time frames.We help companies answer questions such as:
- How can our company enter the Chinese market and profit from the growth in domestic consumption?
- What products do Chinese customers want and how much are they willing to pay?
- Should our company expand through greenfield investment or the acquisition of an advanced Chinese competitor?
- Do we have the right China strategy?
- Which vertical markets present us with the best growth opportunities?
- How should we respond to emerging Chinese competitors?
- Should our company acquire a local brand and participate in the mass market?