Advisory and Corporate Services

Consumer Goods & OTC









Serica has had proven track record in assisting consumer goods and pharmaceutical companies in establishing brand awareness, ensuring product availability and visibility, optimizing product presence and display, managing sales and promotion team, as well as executing promotional campaigns at the Point-of-Sales – across a wide spectrum of retail formats from Cash & Carry, hypermarkets, supermarkets, 24hour convenience stores, optical stores, personal care stores and pharmacies. Serica’s insightful knowledge and extensive experiences in shopper behaviour, channel segmentation and distribution management has helped our clients win retail battles by “making the right product available and visible in front of the right shoppers”.