Customer Relationship Management
Serica, as your in-country representation, is your “direct customer contact” option. Many of the characteristics in the B2B market suggest that CRM is a factor which influences the business. Serica provides a bridge from West to East with roots firmly planted in the soil on both sides. We speak the language, make use of the “wine and dine” culture, and adopt “one-to-one” solutions to customers’ requirements to shorten the lead time.