Advisory and Corporate Services


Serica provides a comprehensive set of representation services: (click graphics for details)

Sales & Marketing Operations support

Customer Relationship Management Review & Growth planning

Often times, western companies formulate a good business strategy yet suffer to see that it doesn’t produce the positive result as expected, nor within the planned time frame. As a result, Western companies have come to the realization that to do business in China, they now need to have a local presence in order to execute the business strategy.

Cracking the Chinese market entails a host of obstacles. Apart from the obvious differences in language, business culture and time zones, there are a multitude of procedural hurdles to overcome in setting up the operations in China, letting alone the ever-present pressure from the Board of Directors and ticking of the clock.

Serica exists for companies with a China dream to establish that presence in the most cost-efficient and time-effective manner. Serica presents itself as your China representative to jump start your sales with it’s knowledge, experiences, expertise and a dedicated sales team in the following functions: