Channel Identification

Channel identification

 

 

 

 

 

 

 

 

Which sales channels to put your resources into? Which channel partner to select? These are always significant questions directly resulting in how your time and money are invested. In so foreign a market, especially China where multi-layer distributorship and parallel trading are involved, it can be difficult to evaluate the track-record and credibility of such partners and the associated risks. Serica helps its clients identify the sales channels and channel partners most effective to minimize undesired channel costs.