Advisory and Corporate Services


Hockpun Lee 李学斌 | Advisory & Corporate services team

Extensive experience in the private equity sector, M&A sector and commercial sector in both China and Europe. Prior to founding Serica Hockpun has worked for a large European family office as their managing director for greater China. Hockpun is fluent in English, Dutch, Mandarin, Cantonese and German. He holds a Master of Science degree in Marketing Management and a Master in Business Administration from Nijenrode Business Universiteit.

Paul Grootings 保罗 | Advisory & Corporate services team

Extensive experience as entrepreneur and business director in the commercial sector in China, South East Asia and Europe. Paul is fluent in English and Dutch and holds a Bachelor degree in Business Administration from Maastricht Hotel Management School and Master degree in Business Administration from Ramon Llul University (ESADE) Barcelona. In the ten years prior to joining Serica, Paul set up and directed marketing related companies and projects in Asia and Europe, servicing leading brands from different industries. He is now based in his home country; the Netherlands.

William Jin  金业炜 | Corporate services team

Extensive experience in Financial and HR Consultancy, Tax Advisory, Financial Analysis and internal Financial Management. Prior to joining Serica William has worked as Director of Finance Asia for a high end international event agency. William studied at Deakin University Melbourne and holds a Bachelor degree in Accounting and Finance. He is fluent in Mandarin and English and conversational Cantonese. William is Associate Member of ACCA.

Jack Yang  杨文君 | Corporate services team

Extensive experience in General Legal, Financial and HR consultancy and Tax advisory. Jack has earned his stripes as Sr Accountant for one of the largest corporate services companies active in Asia. Jack holds a Bachelor Degree in International Accounting from Shanghai Lixin University and is a certified Accounting professional of PRC.