Advisory and Corporate Services

Case – Aquaculture


OLYMPUS DIGITAL CAMERA

 

 

 

 

 

 

 

 

Serica was commissioned to conduct a comprehensive feasibility study for one of the top three fresh seafood producers in the Netherlands. As a result, joint efforts are being exerted to look into the importation requirements of fresh seafood from the Netherlands to China. Leveraging on the extensive network Serica possesses, a set of methodologies were applied in the study,  including (but not limited to) desktop research; field visits to the largest fresh seafood markets in major cities in Shanghai, Beijing and Guangzhou; visits to the seafood expo in both China and Europe;  in-depth interviews with different stakeholders in the value chain – government bodies, wholesalers, distributors, the Customs, clearance agencies, hotel purchasers, restaurateurs, chefs, consumers as well as other players.  Furthermore, Serica is masterminding a precise market entry strategy as well as marketing and sales plan to market the products in China.

Feasibility study conducted for one of the top three fresh seafood producers in the Netherlands. A set of methodologies were applied in the study, including (but not limited to):

  • Desktop research.
  • Field visits to the largest fresh seafood markets in major cities in Shanghai, Beijing and Guangzhou.
  • Visits to the seafood expos in both China and Europe.
  • In-depth interviews with different stakeholders in the value chain – government bodies, wholesalers, the Customs clearance agencies, HORECA personnel, consumers, etc.

 

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